How To Buy A Diamond

When buying a diamond there are four things you need to know.  Those four things are called the 4Cs which refer to the cut, color, clarity and carat weight of the diamond.  The combination of the 4Cs is what determines the quality and hence the rarity of each diamond.  These factors are what determine the price you pay.  

Note:  My goal here is to explain things to you in plain everyday language.  I'm not trying to dazzle you with fancy words.  I will use trade jargon sparingly and only as necessary.  You will be able to see the complete diamond grading system and more technical explanations along with videos on my Diamond Education - The 4Cs page of my website. 

What I would like to have you understand most about this information is one very simple fact.  In the end, after all of the talk, the explanations, the charts and the pictures, is that you are the ultimate judge.  You, using the naked or unaided eye is what will determine what is beautiful.  Remember the saying:  "Beauty is in the eye of the beholder."