You want to buy jewelry on the internet at the lowest price. Right? So you plug in wholesale jewelry into Google's search engine. Your search results bring you pages of companies that are selling jewelry at wholesale. Awesome! But are they really wholesale prices? That's a good question. Here is where I am going to help you determine that. It's quite simple and straight forward.
Here is the definition of wholesale found in Wikipedia:
"Wholesaling, jobbing, or distributing is defined as the sale of goods or merchandise to retailers, to industrial, commercial, institutional, or other professional business users, or to other wholesalers and related subordinated services.[1] In general, it is the sale of goods to anyone other than a standard consumer."
In other words wholesale means “a purchase made for personal use by the ultimate or final consumer.” That's you. Unless you are reselling the jewelry as a business. And for now, in most states, you don't pay any sales taxes. However, changes are coming down the pike and I feel it will not be long before everyone is paying taxes for purchases made on the internet, but that's another topic of discussion. Again, retail companies that resell jewelry or other merchandise, don't pay sales tax to their suppliers. You the final and ultimate consumer pay the taxes.
To buy jewelry or any other item at wholesale you must have a Tax ID number. If these companies are not asking you to fill out a company information form which requires you to supply your Tax ID Number, you are not buying jewelry at wholesale.
So, what are these e-commerce sites doing? Are they just selling jewelry at low prices? That's another good question. Through my research of checking out hundreds of jewelry websites I have found that they are not even necessarily selling at the lowest prices never mind at wholesale. Most of them are just selling at competitive e-commerce prices. Nothing extraordinary. In some cases some companies prices are high compared to many other jewelry websites on the internet and just as high and sometimes higher than brick and mortars. Keep in mind that for the most part, e-commerce works just the same as the physical brick and mortar stores. You just can't see them or walk into them.
So to sum it up, wholesale is really not wholesale. As the saying goes "buyer beware"! My advice is to treat e-commerce sites like you would the typical brick and mortar store. Do your research, read reviews and buy from a company you can feel comfortable with. Buy the item you like if the price is competitive, has the quality you want and fits in your budget. In the end it is a good deal if you feel the value justifies the price.
Good luck and happy surfing.
